There was a typo on the label so no one wanted it. One particular store really didn't want it. You couldn't pay them to take the wine.
Then the wine won best of show in San Francisco - it crushed the blind wine tasting competition and China is asking for it along with everyone else. That store is now calling, begging for the wine they had turned down.
Which forces us to ask the question. What is your typo? What is your "best of show"? What amazing wine are you waiting for someone else to legitimize and missing out on, in the meantime, because of a typo?