To continue... we're all addicted to hierarchy and the hit it gives. Just look around.
Throw out "feminism" and watch the blood boil. Throw out "black lives matter" and someone will respond with "so do ______ lives." Throw out "immigrant rights" and see what happens.
We resist this equality. We struggle so much with the idea that we all belong, we all have worth and value, equally, that when someone hi-lights a group, we immediately raise that group above our own group and rile up the same ego that was so satisfied moments earlier - when that group was down.
Start believing they don't want to matter more than you. They only want to matter as much as you.