respect
Respect is one of those words thrown around quite a bit these days. It's kinda cool now to ask for more respect and claim we are giving it.
If we claim to respect someone, than we must listen to that someone, serve that someone, and stop keeping scores with that someone.
If someone doesn't feel respected, I think they don't feel listened to, served, and they feel usually at the wrong of end of scorecards.
It's really easy to say I respect people... a little harder to carry out in reality.