your worst.

Have you ever told a friend about a restaurant you won’t be back to and had the friend say, “Oh, shoot, yeah, but you should have had the lasagna (or fill in the blank)"? It happens all the time, and not just with restaurants. Oh you should have upgraded, you should have gotten the larger version, you should have…

If the worst thing a business sells, or offers, isn’t something a business is proud of then why is it offered? If a business isn’t as proud of their “worst” item as their “best” item, then something is wrong. If I go to a restaurant and order the dish that isn’t great, well, I’m not coming back and I’m not telling my friends to go.

It all seems so obvious and simple but, trust me, it’s not.