lazy.

Social media is lazy. You didn't build the platform or the audience. You are just supporting a corporation that has built the audience and platform for you, to make you feel like you did. They're making you lazy, so they make money. 

Don't buy what they are selling.

I realize it's tempting. I've given in many times. But, take the time, the energy, and the resources to build your own platform and audience. It's much more difficult and time consuming but, an audience of 3 that you have built, is worth more than an audience of 3,000 that doesn't care.