the paradox of choice.

Barry Schwartz wrote the book years ago and it was a revelation for me at the time. Too many options leaves us unable to decide. 

Research has repeatedly shown the affect in a grocery store when starting at 25 options of spaghetti sauce. It's much harder to choose. 

But you'll notice it in other places as well. 

Cable television. How can there be so many channels and so little to watch? 
Podcasts. A new one pops up in my feed every hour.. it's so hard to find a good one. 
Relationships. Aziz Ansari has hinted at this... with infinite dating choices, why can't I find one? 

So, on this day of shopping and craziness, maybe consider eradicating some potentials.
Your brain and future decision-making will thank you for it.