There’s an economic theory out there that if you take the incomes of your five closest friends and average them, the resulting number will be pretty close to your own income. I think the same thing is true of our idea incomes. You’re only going to be as good as the stuff you surround yourself with. My mom used to say to me, “Garbage in, garbage out.” It used to drive me nuts. But now I know what she meant. Your job is to collect good ideas. The more good ideas you collect, the more you can choose from to be influenced by.