Seth Godin exceeded expectations. Enlightened, graceful, crazy smart, and generous.
So here's a thought:
Good ideas and stories spread. If I have a story to share, I will, whether it involves a product purchase or non-profit doing work or a television show. And it will grow as more people share the story and idea that affected them.
This once happened to Christianity. The story and idea was worth spreading. Given the stats in Christianity in the West, it's no longer being spread. People blame all kinds of things and come up with all kinds of solutions to the blame but rarely is it that the ideas and stories are simply not worth spreading. That's a story and idea problem and Christianity in the West has it.