This is not political or theological. Consider it marketing.
The Christian brand is struggling and getting worse every day. If you like the brand, please be aware it has a very bad reputation in many circles, especially now, especially to people who were already suspicious of it.
I'm not saying this to change the brand. I don't know who controls the brand or if they even want to change it. I'm saying this to anyone who still finds some worth with the brand - be aware you're now fighting an uphill battle. You're in negative space. With every encounter. Act that way.
To live like you're not, will only continue to hurt the brand.